Vacature: Sales en marketing, banquet sales

Director of Marketing

Samenvatting

  • Bedrijf: W Amsterdam
  • Standplaats: Spuistraat 175, 1012 VN Amsterdam, Noord-Holland
  • Totaal aantal medewerkers: 127
  • Dienstverband: Fulltime baan
  • Functie categorie: Sales en marketing, banquet sales
  • Referentie nr: 16948
  • Geplaatst op: 26-03-2019

Algemene informatie

The Director of Marketing will successfully strengthen the market position of W Amsterdam, infusing all brand passion points and key differentiators, and implement market specific strategies.


CANDIDATE PROFILE
 
Education and Experience
 
Required:
 
4-year or Masters degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 5-years experience in marketing, digital or related professional area; hospitality marketing experience preferred.  Previous experience in the luxury / lifestyle hospitality industry is ideal.
 
DESIRED SKILL SET:
 
Excellent communication and project management skills
Result-driven strategic thinker
Creative, innovative mind-set
Strong consumer focus and understanding of the luxury lifestyle market and trends
Marketing budget management and planning
 
CORE RESPONSIBILITIES:
 
Develop and execute event marketing, programming & W Happenings
Activate the brand passion points on property through a calendar of events, partnerships and content. Build partnerships with local and international brands and creatives to nurture the brand and broaden exposure.
Develop and implement property-specific innovative strategies including budget considerations, marketing goals, and 360-degree activation plans to support the hotel’s business objectives for each segment (Leisure Transient, Spa, B&F, Groups)
Build and maintain excellent relationships between the Marketing department and the Hotel’s Sales, Revenue, and Operational teams. Ensure goal alignment, efficient communication, and delivery of results.
Support and localise global/regional brand campaigns to generate brand awareness and passion in local market.
Job Title: Director of Marketing
The Director of Marketing will successfully strengthen the market position of W Amsterdam, infusing all brand passion points and key differentiators, and implement market specific strategies.


CANDIDATE PROFILE
 
Education and Experience
 
Required:
 
4-year or Masters degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 5-years experience in marketing, digital or related professional area; hospitality marketing experience preferred.  Previous experience in the luxury / lifestyle hospitality industry is ideal.
 
DESIRED SKILL SET:
 
Excellent communication and project management skills
Result-driven strategic thinker
Creative, innovative mind-set
Strong consumer focus and understanding of the luxury lifestyle market and trends
Marketing budget management and planning
 
CORE RESPONSIBILITIES:
 
Develop and execute event marketing, programming & W Happenings
Activate the brand passion points on property through a calendar of events, partnerships and content. Build partnerships with local and international brands and creatives to nurture the brand and broaden exposure.
Develop and implement property-specific innovative strategies including budget considerations, marketing goals, and 360-degree activation plans to support the hotel’s business objectives for each segment (Leisure Transient, Spa, B&F, Groups)
Build and maintain excellent relationships between the Marketing department and the Hotel’s Sales, Revenue, and Operational teams. Ensure goal alignment, efficient communication, and delivery of results.
Support and localise global/regional brand campaigns to generate brand awareness and passion in local market.
 

Bedrijfscontactgegevens

  • Bedrijf: W Amsterdam
  • Contact persoon / afdeling: Human Resources
  • Adres: Spuistraat 175
    1012 VN Amsterdam, Noord-Holland
  • Telefoonnummer: 0031208112500
  • Website: http://www.wamsterdam.com
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Luxury Hotels of Amsterdam

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